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Gabriel Greenberg 2010 North American International Auto Show Press Preview

The marketplace is bracing itself for the 2010 North American International Auto Show. This years show will no doubt provide insight into the health of the market for 2010. If the mood is anything like the LA Show which was more upbeat this year

Detroit will surely delight. Check back tomorrow for coverage o… Continue

Added by Gabriel Greenberg on January 10, 2010 at 1:30pm — No Comments

Larry Bruce Is your dealership missing the point of Social Media? The web is the original social media.

Just read a post by Adam Singer about a Business Week article “Beware Social Media Snake Oil”. This post was a great break down of all the myths that come up about social medias impact on business productivity and intellectual property. I would like to add a dealership spin to this in the hope that deale… Continue

Added by Larry Bruce on December 8, 2009 at 10:10am — No Comments

Gabriel Greenberg Gearing Up For SEMA 2009

Specialy market is gearing up for what they hope will be a big week in Las Vegas for http://www.sema.org/" target="_blank">SEMA 2009. Ford and others are planning big events and the industry is hoping that the news of a market rebound is all positive for the show. In speaking with some hotels in Las Vegas, like Mandalay Bay - they are sold out - while others were offering great deals to last minute travelers. More to come from SEMA - come back… Continue

Added by Gabriel Greenberg on November 2, 2009 at 3:00pm — No Comments

Gabriel Greenberg Will A 60-Day Marketing Program Work OR Do We Have Bigger Fish To Fry?

You have to give GM some credit for offering a try it before you keep it idea. It is BOLD and certainly being BOLD is something GM needs to do right now. Bob Lutz and Ed Whitacre may be onto something. The concept of "if we can get butts in the seats" they will buy, is… Continue

Added by Gabriel Greenberg on September 13, 2009 at 12:30pm — No Comments

Gabriel Greenberg Brand Building Online

Written By Guy Schueller, 313 Digital Guest Columnist Is brand-building becoming less valued online? Is the drive for higher ROI starting to optimize out the "weaker-performing" placements that build brand? Will consumers convert for brands that have no brand equity? Is this a cycle heading in the wrong direction? Word of the Day: Pigeonholed It's a great time to be in the world of digital advertising! Things have never been better, our budgets keep growing while other mediums are declining,… Continue

Added by Gabriel Greenberg on August 27, 2009 at 11:32pm — No Comments

Gabriel Greenberg Yahoo and Microsoft - Formidable Competitors?

Do you BING? According to Ad Age Yahoo! and Microsoft are expected to announce a pact tomorrow that could offer a change to the search space as we know it. Google has dominated the search space with marketshare of 65%. Yahoo! and Microsoft and the powerful new search engine BING could soon become the standard - ins… Continue

Added by Gabriel Greenberg on July 29, 2009 at 1:42pm — No Comments

Gabriel Greenberg Keywords provide targeting opportunity for CARS CFC program

CARS (the US Government Car Allowance Rebate System) formerly referred to as Cash for Clunkers has provided a very interesting marketing extension for many brands including Toyota, Nissan, Suzuki, Ford . The program… Continue

Added by Gabriel Greenberg on July 14, 2009 at 11:54am — No Comments

Larry Bruce What Place Does Twitter Have in Your Dealership?

I was recently asked by a dealer “What is Twitter?”, I thought about that a bit and my answer came out like this. “Twitter is a one-to-many, one-way, Instant Messenger”. That got the point across in an easy way, I thought. Then I got the harder question… “Ok how do we use this in our dealership?” Well, that one stumped me for a moment. Like all social media, a marketer must find the right way to use these things- using them the wrong way can have really negative repercussions. The thing about… Continue

Added by Larry Bruce on June 26, 2009 at 12:28pm — No Comments

Gabriel Greenberg Cash for Clunkers, a media perfect storm in the making

There appears to be a tremendous opportunity for marketers to harness the government aid from the Cash for Guzzlers program. As most of you already know, President Obama signed into law a program NHTSA is calling the Car Allowance Rebate System (CARS). This is a government program that helps the consumer purchase a new, more fuel efficient vehicle when they trade in a less fuel efficient vehicle. Many marketers I have been speaking with are already p… Continue

Added by Gabriel Greenberg on June 25, 2009 at 7:00am — No Comments

Gabriel Greenberg To Whom Much Is Given, Much Is Expected

a href="http://www.statefarm.com/">For those of you who are members of the DMA, or know them by way of reputation, I expect you know them as a strong voice on public policy who provide you the marketer with great education, networking, research and thought leadership among other things. Much faith is put into the organization by the membership and the marketing community at large. At this weeks DM Days… Continue

Added by Gabriel Greenberg on June 17, 2009 at 10:37am — No Comments

Ralph Paglia Cash For Clunkers Automotive Purchase Stimulus Legislation

Now that the Federal Government's strangely name "Cash For Clunkers" automotive sales stimulus bill has been approved by both the House of Representatives and the US Senate, many dealership management teams are making plans and preparing their marketing, advertising and promotional messages designed to leverage the $1,000,000,000.00 earmarked as cash incentives to customers for buying a newer, more fuel efficient vehicle... With the cash on the hood at between $3,500 and $4,500 per vehicle sold,… Continue

Added by Ralph Paglia on June 15, 2009 at 11:51pm — No Comments

Mark Ernst Fiat/Chrysler

I can't wait to see what a real synergistic partnership can deliver to the American landscape. Detroit's best thinking (an oxymoron) got us here. I wish them every success! Continue

Added by Mark Ernst on June 14, 2009 at 2:46pm — No Comments

Larry Bruce Social Media Marketing An Oxymoron

I am continuing to see questions surrounding social media marketing, if you ask me this is a bit of an oxymoron. Social Media the very name sums it up I socialize with my friends not my car dealer. For me this is a lot like CRM (Customer Relationship Management), as car dealers, always needing to be in control we took CRM and made it into something that we wanted it to be instead of asking ourselves what the customer wants. My opinion... you don't do social media marketing, your customer do it.… Continue

Added by Larry Bruce on June 14, 2009 at 9:17am — 3 Comments

Gabriel Greenberg Independence Day

On June 10, Chrysler Corporation with the help of FIAT, SPA; proclaimed victory! They took on thier own inderpendence day nearly one month before the US day of freedom and independence July 4. Chrysler, with their Jeep… Continue

Added by Gabriel Greenberg on June 14, 2009 at 5:51am — No Comments

Gabriel Greenberg The American Auto Industry, what the federal government and media forgot to tell us

As accurately pointed out by CEO Rani Peyton from OnWheels Media, "missing in news reports on Chrysler and General Motors is the enormous role that they play in society, which touches almost every area of our lives, especially our children. The focus has been primarily on the numbers, leaving out the social leadership activities of Chrysler, General Motors and Ford." The media has placed such tremendous focus on the news around loss of jobs and the big "B", what they have failed to mention, whe… Continue

Added by Gabriel Greenberg on June 1, 2009 at 5:16pm — No Comments

Gabriel Greenberg Chrysler and others hunt for suitors

Chrysler and others look for suitors as the automotive industry continues to evolve. Porsche announces possible takeover of VW to launch 10 brands under one roof. See this and other news in today's news update Continue

Added by Gabriel Greenberg on May 7, 2009 at 4:30pm — No Comments

Gabriel Greenberg ADM Increases Our Awareness -- Top Rank Blog

Big List - Search Marketing Blogs

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Added by Gabriel Greenberg on April 4, 2009 at 12:59pm — No Comments

Gabriel Greenberg New York International Auto Show

The NY Auto Show begins next week on Wednesday, April 8. As I write this, President Obama is speaking about the shrinking trade and increasing unemployment, families losing their jobs, students deferring their dreams and of course the US Auto industry in turmoil. So what will the NY Auto Show bring? I will update you all on what NY has in store. Please follow up with the site next week for updates and annourcements, photos and video of the show. Continue

Added by Gabriel Greenberg on April 2, 2009 at 1:30pm — No Comments

Gabriel Greenberg Saving the auto industry one click, impression and lead at a time

Our industry is enduring one of the toughest adjustments in years. Dropping from double digit sales levels down to singles of 8-9.5 million means that our advertising partner’s advertisements need to be more effective than ever. The question in this market is, how do we measure what’s effective and what does this word “effective” really mean any more? How do the clicks, leads and impressions we buy work to deliver results? In recent weeks, I have had the opportunity to speak with many clients a… Continue

Added by Gabriel Greenberg on March 29, 2009 at 5:18pm — No Comments

Gabriel Greenberg Our colleagues need our help - let's not forget them!

As our friends and colleagues in the automotive market place go through one of the toughest and most stressful times in their careers, we as partners must remember that they really need us now more than ever before. When traveling to the US auto markets (US, TN, MI, CA, etc.) in the last few weeks, I could not help but see the grim effects of the recession. The affects abound.… Continue

Added by Gabriel Greenberg on March 22, 2009 at 7:39am — No Comments

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2010 Lexus GX 460 Road Test Video

Editor Chris Walton takes the 2010 Lexus GX 460 on the road, to the track, and off the beaten path in this Inside Line Full Test.

2010 Mercedes-Benz S400 Hybrid Track Video

The Inside Line testing team tests the new 2010 Mercedes-Benz S400 Hybrid.

2010 Mercedes-Benz S400 Hybrid Road Test Video

Inside Line engineering editor Jason Kavanagh reviews the 2010 Mercedes-Benz S400 Hybrid and discusses the pros & cons of Mercedes’ new twist on luxury hybrids.

Audi A1 E-Tron @ 2010 Geneva Auto Show

Audi continues to flesh out its future E-tron lineup of electric vehicles, hosting the world premiere of the A1 E-tron design study at the 2010 Geneva Auto Show.

2011 Toyota RAV4 @ 2010 Geneva Auto Show

The slightly restyled 2011 RAV4 was premired at the 2010 Geneva Auto Show.

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Chevy Goes Social for SXSW

Chevrolet is attempting to maximize its sponsorship of the South by Southwest conference later this month by announcing the integration of three social media technologies.


CBS Sells Out of Online March Madness Inventory

CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming presentation of all 64 games of the NCAA men's basketball tournament. "There is no inventory left," said Jason Kint, CBSSports.com svp and gm. "I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that despite a still-tough economy, the ad market had improved vs. last year when the network took in $30 million in additional online ad revenue for MMOD.


Digital Agencies Get Back to Business

I-shops seek to create new digital products -- and, possibly, new revenue streams for themselves.


Gaming Moves From Casual to Social

The audience for casual games appears to have bought, well, the farm.


Bing's Virtual Bling Buys Facebook Fans

Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had. The program, created by Deep Focus and Social Vibe, shows the potency of the exploding world of social gaming, fueled by currency that lets players buy virtual items.


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