Larry Bruce's Page

Just read a post by Adam Singer about a Business Week article “Beware Social Media Snake Oil”. This post was a great break down of all the myths that come up about social medias impact on business productivity and intellectual property.

I would like to add a dealership spin to this in the hope that deale… Continue

I was recently asked by a dealer “What is Twitter?”, I thought about that a bit and my answer came out like this. “Twitter is a one-to-many, one-way, Instant Messenger”. That got the point across in an easy way, I thought.

Then I got the harder question… “Ok how do we use this in our dealership?”

Well, that one stumped me for a moment. Like all social media, a marketer must find the right way to use these things- using them the wrong way can have really negative repercussions. The thing about… Continue

I am continuing to see questions surrounding social media marketing, if you ask me this is a bit of an oxymoron. Social Media the very name sums it up I socialize with my friends not my car dealer. For me this is a lot like CRM (Customer Relationship Management), as car dealers, always needing to be in control we took CRM and made it into something that we wanted it to be instead of asking ourselves what the customer wants.

My opinion... you don't do social media marketing, your customer do it.… Continue