Gabriel Greenberg's Page

The marketplace is bracing itself for the 2010 North American International Auto Show. This years show will no doubt provide insight into the health of the market for 2010. If the mood is anything like the LA Show which was more upbeat this year

Detroit will surely delight.
Check back tomorrow for coverage o… Continue

Specialy market is gearing up for what they hope will be a big week in Las Vegas for http://www.sema.org/" target="_blank">SEMA 2009.

Ford and others are planning big events and the industry is hoping that the news of a market rebound is all positive for the show. In speaking with some hotels in Las Vegas, like Mandalay Bay - they are sold out - while others were offering great deals to last minute travelers.

More to come from SEMA - come back… Continue

You have to give GM some credit for offering a try it before you keep it idea. It is BOLD and certainly being BOLD is something GM needs to do right now. Bob Lutz and Ed Whitacre may be onto something. The concept of "if we can get butts in the seats" they will buy, is… Continue

Written By Guy Schueller, 313 Digital Guest Columnist

Is brand-building becoming less valued online? Is the drive for higher ROI starting to optimize out the "weaker-performing" placements that build brand? Will consumers convert for brands that have no brand equity? Is this a cycle heading in the wrong direction?

Word of the Day: Pigeonholed

It's a great time to be in the world of digital advertising! Things have never been better, our budgets keep growing while other mediums are declining,… Continue

Do you BING? According to Ad Age Yahoo! and Microsoft are expected to announce a pact tomorrow that could offer a change to the search space as we know it.

Google has dominated the search space with marketshare of 65%. Yahoo! and Microsoft and the powerful new search engine BING could soon become the standard - ins… Continue

CARS (the US Government Car Allowance Rebate System) formerly referred to as Cash for Clunkers has provided a very interesting marketing extension for many brands including Toyota, Nissan, Suzuki, Ford .

The program… Continue

There appears to be a tremendous opportunity for marketers to harness the government aid from the Cash for Guzzlers program. As most of you already know, President Obama signed into law a program NHTSA is calling the Car Allowance Rebate System (CARS). This is a government program that helps the consumer purchase a new, more fuel efficient vehicle when they trade in a less fuel efficient vehicle.

Many marketers I have been speaking with are already p… Continue

a href="http://www.statefarm.com/">For those of you who are members of the DMA, or know them by way of reputation, I expect you know them as a strong voice on public policy who provide you the marketer with great education, networking, research and thought leadership among other things. Much faith is put into the organization by the membership and the marketing community at large.

At this weeks DM Days… Continue

On June 10, Chrysler Corporation with the help of FIAT, SPA; proclaimed victory! They took on thier own inderpendence day nearly one month before the US day of freedom and independence July 4.

Chrysler, with their Jeep… Continue

As accurately pointed out by CEO Rani Peyton from OnWheels Media, "missing in news reports on Chrysler and General Motors is the enormous role that they play in society, which touches almost every area of our lives, especially our children. The focus has been primarily on the numbers, leaving out the social leadership activities of Chrysler, General Motors and Ford."

The media has placed such tremendous focus on the news around loss of jobs and the big "B", what they have failed to mention, whe… Continue