Chevrolet is attempting to maximize its sponsorship of the South by Southwest conference later this month by announcing the integration of three social media technologies.


CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming presentation of all 64 games of the NCAA men's basketball tournament. "There is no inventory left," said Jason Kint, CBSSports.com svp and gm. "I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that despite a still-tough economy, the ad market had improved vs. last year when the network took in $30 million in additional online ad revenue for MMOD.


I-shops seek to create new digital products -- and, possibly, new revenue streams for themselves.


The audience for casual games appears to have bought, well, the farm.


Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had. The program, created by Deep Focus and Social Vibe, shows the potency of the exploding world of social gaming, fueled by currency that lets players buy virtual items.

